Nerf Rebelle: girl-marketed action toys that are cool and work well

You described a change where a company that previously used boys and only boys in every kind form of media (packaging, commercials, etc) added girls to the packaging as “the opposite of progressive.”

In the same post, you said “is the neon green of other nerf stuff somehow a mens colour?” Now that you’ve specified that you were referring to packaging and marketing, you’ve made your previous implication even stronger: the packages and marketing you’re describing portray only males, so if you ask whether marketing and packaging that contains only pictures of males (when it portrays any human at all) is somehow gendered, the answer to that would be “yes.”

This is why it seemed like you were expressing an opinion that has appeared frequently in this thread, both implicitly and explicitly: that a previous campaign, using certain colors and featuring pictures of boys, was something you didn’t think of as gendered (or weren’t sure about), but the new campaign was “the opposite of progressive.”

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