You’re putting words in my mouth to make your argument and that’s what I don’t like. This isn’t a post comparing current marketing to previous marketing. It’s a post promoting supposedly progressive marketing. My argument is that perpetuating stereotypes is not progressive. I never talked about their old marketing, you did. It also goes without saying that their previous marketing is gendered, since all war/battle toys have been marketed that way until recently.
The word “marketed” is in the post title so I’m not sure I needed to announce that I’m talking about marketing, since it’s already the topic.
Is putting girls on the box better than putting no girls on the box? Obviously. Is portraying girls on the box in ways that differentiate them from boys playing with the same toy progressive? No. It’s perpetuating stereotypes as much as being inclusive.
