There’s slang…
http://onlineslangdictionary.com/meaning-definition-of/drop
there’s fashion / trendiness / trying to sound hip…
and this crossover from one industry’s terminology to a different sphere or industry…
Meanwhile, back at the the good ol’ beleaguered Oxford English Dictionary, work continues apace for the benefit of English learners worldwide:
https://www.oxfordlearnersdictionaries.com/us/definition/american_english/drop_1
And here’s an American English dictionary, trying to do a bit of heavy lifting on this seemingly simple four-letter word:
I would love to see the bOING staffers who curate and post here to remember at all times that the first part of the term “The World Wide Web” is in fact The World which has quite a few non-native English speakers.
I am not going to @ Gina or Cory or the rest of the crew, but hope for the best (that they read their comments threads), and respectfully request this please:
Avoid pretension.
Make clarity one of your primary goals.
When you post on this bbs, no matter what your [other] day gig[s], please remember that here you are all writers.
And we are your readers.
And monetized eyeballs and purchasers at the BB store etc. 
The web also has English-majors like me in it. Long have I wondered who’s to blame about how “bad optics” rather suddenly replaced the term “looks bad” or “the appearance of impropriety” in various news media. It’s as if PR flacks have become news reporters. 
https://www.yourdictionary.com/optics
/rant
/pedantry
