It used to be, not long ago, that a person could not “drop” an album, but an album would drop itself. Artists would say “my new album drops on the 21st” in a pseudo future-tense use. But websites started saying things like “Beyonce drops new album” and now Netflix can ‘drop’ things too. That’s where the confusion starts. We expect Beyonce to drop albums, but don’t expect Mueller to drop charges.
Netflix is somewhere in-between: they drop my favorite movies all the time! (In both senses of the word)