it’s not that, so much as it’s not an independent auditor. Not if they even -can- be gamed that way.
Torrent sites have found an effective way to sequentially name shows and their episodes. Any pretense that Neilsen can’t have done so as well, but chooses to let this ‘accidentally’ happen is hilarious. If they stopped then a competitor who did allow it would likely flourish suddenly - very much because of the hundreds of millions of dollars, and the very few people who steer those currents at this moment in time.
