I haven’t delved deeply into it, but from a few comments I saw (elsewhere) I got the impression this might be motivated by the same sort of sentiment that lead to that offensive Heathers reboot. Everyone likes a good a-hole character in a show now and then… but with things the way they are these days, especially in U.S. culture at large, I worry we’re seeing a new crop of media aimed at subtly promoting bullying behaviors, hypermasculinity, and white supremacy in general. Or at the very least, marketing itself toward those who hold those ideals.
Hopefully I’m reading too much into this, though.