Yeah the comics are very much not R-rated except for the occasional, non-sexual nudity. There’s some boobs, and a dingus or three. Plenty of gore. But it’s not the sort of thing that must absolutely be a hard R.
The MPAA is weird though. And horror often ends up with an R rating simply for being scary.
I wouldn’t neccisarily say most. Some, including traditional large markets. And that kind of includes the US domestic market as far as companies are willing to get into it. If you look at Spider-Verse and Pixar and what have.
Thing is there are large and growing, commercially important international markets that really don’t care about animated features. Or American animated features anyway. You can kinda pick apart where by looking at Disney’s live action remakes. Where they were targeted, where they did well. There’s a big ole “why do they keep doing that” hanging over the whole thing.
The answer is The Lion King made a billion dollars internationally and half that domestically. And while that was their most successful one. All the other ones did a similar made double internationally thing. Mostly on top of performance in emerging markets, that are otherwise hard to penetrate. Small dollar amounts that added up to a lot taken together.
