Two of the founders worked on that campaign.
Which come on. You were one of the people who thought that was a great idea and now you’re going to modernize conservative ideology so it appeals to young people, the non-insane, and minorities?
To a certain extent it rings of those BIG PLANS to make Latinx Americans a core constituency for the GOP. Which is a great idea. But involves staking out policy positions that actually appeal to those people, rather than targeting them. And largely boiled down to the same refusal to actually govern we’re seeing right now.
But at least they are targeting whoever the fuck is vulnerable and have decided to throw money behind tanking their own party’s chances. Explicitly. Short term that can only help. Long term I doubt they’ll have much impact.