You landed upon a click fraud site.
These sites don’t exist for humans. They are part of a huge web of generated sites used as link farms. They scrape legitimate sites for content that has relevant data, use them to host sites filled with this not-quite-nonsense, and fool the Google search spiders into believing these are real sites that get real visitors. And they host ads - lots of ads. These ads are real, they’re paid for by actual businesses who want to sell products. And the ads generate revenue for the hosting sites, who get paid real money for eyeballs and clicks.
But the sites hosting the ads are fakes, as are the clicks.
The only visitors these sites actually get are zombies. These are usually home computers that have been hijacked by attackers (called bot-herders), and have been absorbed into huge botnets comprised of thousands of zombies. Zombies are rented out by bot-herders to run simple, yet nefarious programs. Among other dirty tasks, they are hired by the link farmers to frequently “click” on these fake sites, generating traffic that is counted by google-analytics, making it look like thousands of different people are all interested in their “catalog of beautiful objects”. In the end they are fraudulently collecting money from advertisers who have been duped into believing their messages are being seen by real people.
The reason for running the site through a thesaurus is to avoid detection. Google’s security teams know these link farms exist, so they search for them using text appearing on known legitimate sites. Sites like boing boing may also be searching the web looking for plagiarized copies of their site. Whenever anyone finds a link farm, they tell Google who stops indexing it, and stops paying the ad revenue. So the grifters behind these systems are constantly trying all kinds of transformations to avoid being discovered for as long as possible.
