It is odd (and just fine for setting up authorial citation Canon, not least for people who mark who is curating their meme. Not Dentistry; rarely curmudgeons.)
Clearly iStuff was named in a context following Japanese putting ‘my’ in front of everything (mySeder, myMRI, myMcFryup…myMobi) and SoCali Imperative of saying say, ‘if he wants to be mayor again he’ll have to write his name ByRroWnE.’ It is however kind of Cory to wait until the second day of the year to introduce the symbol (not counting the byline of Dorian Gray (A California S Corporation Division of Dorian Gray Holdings PC, LLC; We’re Beatrix) showing how many London Transit F****s he gives for the propriety of caps. Her Nerves! Avoiding incaps when referring to iPhone 3 apps as fiOSsilised; check! Have fun with the ‘goring a citation of Her Ox’ thing.