Ok so I wanted to add more than snark:
Cory, mate, I like your writing, posts and you seem like a cool dude (and I won’t be dragging Alice into this as others have, I’ve met her, and she’s awesome, even though I met her through a rejection when she was a commissioner at channel 4!). You’re also free to take part in this activity (as if you need our approval) and if it makes you feel better about the content you produce then that’s awesome and empowering, best of luck to ya.
However… please don’t do it in the name of ‘journalistic integrity’, because that’s bullshit. Journalists favour clarity and accuracy, something better served by the correct formation of an entities name (whether it be a business or an individual). Not to mention the reasoning seems flawed, intentionally mis-capitalising brand names does nothing to stick it to the man, it’ll just make you look like you don’t proof read properly, or have a spellcheck from '94. If this were an unbiased non-profit id understand wanting to avoid ‘free advertising’, but even if that were a factor I don’t see the impact on BB, which is full of ad content anyway (so that’s more corporate than journalistic). As others have mentioned as well, if you don’t want to promote something, then don’t write about it. THATS integrity.
If you want to boost your journalistic integrity (which is an awesome New Years resolution, btw) then scale back on the sensationalist headlines, and react to audience criticism of sources and misinformation when you’re called out on it. Seems like a far more logical place to start.
