Cory, are you going to link to this post every time you behave in deInCapsification on a post? Because if you don’t, any new readers coming upon your post are going to think you need a copy editor every time you write “Iphone” or “iPad”. Although, come to think of it, probably the only time anybody will ever notice this is when you’re writing about Apple devices. Maybe eBay, but I doubt it. Paypal, certainly not (I don’t know anybody who ever bothers writing it as “PayPal”.
I mean, it’s your writing, do what you want obviously, it just seems silly to me. But then, a lot of the things you do seem silly to me, so carry on, I guess 
