Nike marketing gets it 100% wrong

Especially those.

This location, however, has been used as a camping spot and is almost full-time occupied as one of the places the local powers that be have allowed to be camped in. It is well known for horrific accidents and preventable violence. The buyer of this ad space is paid not to let this happen, especially with an ad that could so easily be awful. You want to face no prisons, rehab facilities, etc. Nike awarded that buyer’s agency a huge contract, and this will be a thing to talk about.

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