Yeah, YouTube Shorts was a huge step in that direction. I hate it.
It seems to work in as much as shorts seem to have huge numbers of views. But I wonder if they actually make money off it, seeing as they can’t serve ads on them. I assume it exists so that creators don’t abandon them for TikTok altogether and so that the occasional user gets directed to a long form video which has ads. But then, there seems to be no obvious way to get from a short to a relevant long video, which defeats that purpose?
Come to think of it: TikTok doesn’t have ads. How do they make money?
