TBH I’m more worried that they’re teaching kids to be entitled and narcissistic, or criminally violent, than I am about the gender roles.
But perhaps they should just have more realistic images? For “Prinsesse”, they should have a picture of Märtha Louise or Mette-Marit (who’s not at all bad looking), and for the blue box, a “Sjørøver” of the Somalian variety.