You talked about protecting “the idea” which is a part of copyright and patents, but that isn’t what trademarks protect.
If you say so, who am I to disagree?
Which is the point, and we can agree. This application isn’t making the argument that it needs to, because it’s claiming a generic word as a distinguishing mark, which fails the most basic point of a trademark. Which is why people think it’s a stupid application as it is.