The “without claim to any particular” doesn’t mean “We’re only claiming a certain style”. It means they are asserting a right to all possible styles, known or unknown at this time, within the area they’re claiming.
I’m sure OSU is only thinking of this year’s t-shirt sales, but trademarks are more serious and are meant to settle a lifetime of trade distinctiveness disputes.
A Standard Character Claim is not a Styled Mark claim, it’s just not.