I ran across something like this recently when I watched a friend play Zoo Tycoon on XBox. In the game, you can place tables with sun umbrellas for your zoo guests to enjoy. Remember, this is not a free game, you pay $50 to $60 dollars for it (at least it was a few weeks ago). As he started placing sun shades, we noticed that the umbrellas all had really annoying Chef Boyardee logos on the tops of the umbrellas. So now he literally can’t look at the zoo he’s built without seeing that logo everywhere. We both wrote the company and told them that, if anything, paying to advertise inside a game he paid for just made us want to avoid their brand completely.
