I don’t understand what they were thinking with these drinks, and especially the marketing of them, to begin with. If you’re going to sell drinks with a shitload of caffeine, there’s a market for that, I’m sure. But you’re going to have to make it really clear to people that that’s what these drinks are, or the market you’re after isn’t going to notice. I guess they thought the word “charged” and some fine print would get the word out? And then, of course, the subtlety caused people who didn’t want, and really couldn’t have, the caffeine to order the drinks, not realizing what they were. This was just unavoidably stupid and tragic. And it’s shameful that Panera hasn’t already settled with the families filing the lawsuits. They should have just whipped out a checkbook, asked “how much?”, and taken the drinks off the menu when the first lawsuit was filed. They’re lucky they’re not on the hook for manslaughter. Maybe they should be.
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