Penguins new ad campaign celebrates well-read books

I love these and think they are making a subtle point about the advantages of real physical print media over that other kind that is now ubiquitous to the point of endangering the former. The information carried in these personal editions of well known books goes far beyond what can be captured in a digital copy.

We shouldn’t pretend this information is unimportant for the sake of promoting the new.

I also need to point out that the book with a ripped off front cover was most likely found in a bookstore dumpster. Generous of Penguin to recognize this segment of their market.

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