I believe I was the one who started that initiative, or at least started that thread. But it was never intended to be a movement against BB it was supposed to be its own thing.
My problem with the ads on BB is that they are like all those around today - fake headlines, ads disguised as news, clickbait. They are beneath the standard of BB and its readership. We are the readers and as such, make suggestions about things - this is not a “love it or leave it” situation. Nor is it a situation where I need to worry about the personal fortunes of Mark or Xeni - they can worry about their own bank accounts and come up with a different revenue solution.