It’s also worth remembering that data costs money to store (the original on the servers and in the archives of those who own the copyright as well as locally for the customer) and to transmit.
When being transmitted, the same data gets paid for numerous times - paid for by the selling entity as part of their hosting solution, paid for by ISPs with their peerage agreements (either exchanging data for data or cash) as that data traverses their networks and then paid for by the customer to their ISP.
