The real reason why Nelson is doing this, is because he tried to push this agenda 28 years ago when he wasn’t so high up in the church. He gave a very similar speech about how we shouldn’t use the nickname Mormons. A much higher level guy (Hinckley) got up in the very next conference and said basically, “yeah, that would be great but Mormons is really catchy and memorable and nobody is going to stop using it.” Nelson has been pissed off about it ever since. Now that he is president, this is his chance TO “correct” what has been wrong for so long (his words) and he’s chosen this hill to quite literally die on, most likely.
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