Above I changed my tune to say that I can see why the algorithm itself is problematic. That said, the idea of fixing it seems very daunting. It’s not possible to individually take on cases like this, and I’m sure there’s no “how black are these results” dial to turn up. Not knowing how the algorithm works it would be very hard to speculate about how it could be changed or whether it could be changed.
That being said, let me speculate. We know that google somehow weights the reliability of information, and that it does so by comparing one site to another. More people linking to you probably increases your reliability.
So if I search google for “indigenous canadians” I get:
the wikipedia article
a huffington post piece about human rights for indigenous canadians
a statistics canada chart giving data about the indigenous population
an entry in “the canadian encyclopedia”
amnesty international
united nations regional information centre
another huffington post article
a gaurdian article about the astonishing rate at which aboriginal women are murdered
a government of canada website defining certain terms
I tried searching some other things like “indigenous canadian leadership organizations” but without knowing, for example, that the Assembly of First Nations is the name of a major national aboriginal organization it’s very hard to have them come up in the first page of search results. Searching for indigenous canadians finds me information about indigenous canadians, but not the voices of indigenous canadians (though, to be fair, the author of the first huffington post article is Mi’kmaq, but we know his article showed up being of Huffington Post, not because of an assessment of him).
So that’s an area where it seems like there might be room for improvement. If I want to know about women, about trans men or trans women, about demisexuals, about furries, maybe part of the solution is biasing towards those people who are actually part of that group.
I’m not sure that’s possible because I don’t know if they break down things by subject in that way. And this, again, is a reflection of culture where self-appointed experts talking about a group are given as much or more credit than members of the group on issues affecting that group (we’re getting better in this regard, but there’s a lot of pushback).
Ultimately I think google results probably won’t get better until we get better and then they’ll just sort of catch up. The reason an indigenous voice got into my search is because the people at huffington Post publish opinion pieces by indigenous canadians. I see that as a much more likely remedy to the overall problem.