I wondered about some kind of waterproofing:
Freshness . Moquette needs to be bright enough in color to appear new(ish) after years of wear, but not so pale as to make stains or fade evident.
Stains and odor are the two worst things about the seats. My worst memories are the wet dog and urine smells on rainy days. Why would you want to prevent people from seeing the stains? That’s the passenger’s first line of defense!