Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

This.

And yeah, just buying oats (even quick oats) and a box of plastic sandwich bags, and you can pretty much create your own zero sugar but extra raisins and cinnamon portions. Takes maybe 5 minutes to make 5 tiny bags. Throw in some pecans or walnuts. Same damn thing. Use organic stuff–even better. When we travel, these weigh nothing, take up practically no space, and are fine on airplanes, in cars, etc. Carry a commuter mug (for coffee or tea) and you don’t even need a dang bowl.