Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

Comparing the two packs - sugar has gone from 12g to 6g

Exactly. That alone would reduce the 43 g packet to 37 g. Of course, they are skimping on oats too. The box on the left says 26 g whole grains, and the reduced sugar version has 23 g. That’s the real reduction (11.5%) I’d be concerned with, if I were inclined to get my pitchforks out for anything.

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