Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

[bcsizemo]

@bluestraggler

But the suggested serving is huge, I think like a full cup, which is a serious heaping mound of cereal, way more than you’re likely to actually eat.

But my cereal bowl is like 22oz and I usually fill it up…hell I put more than just 8oz of milk in any given bowl of cereal.

#thisiswhyimfat

*notably if you eat granola it is like two or three times as caloricly dense as regular cereal. A cup of granola can get to 300 calories, while some cereals are only 100.