Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

The cut-portions-same-price I remember coming up in the news as the recession was ramping up. Stuff like yoghurt and ice cream being sold in smaller portions for the same price. Keeps inflation hidden from the economically illiterate, for better (if you’re a politician) or for worse (if you’re a consumer).

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