Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

Forget the recession. We’re theoretically in a boom, and they’re still (the cunning, conniving bastards) up to it.

Because everything is % profit driven. And if sales don’t grow, profit still must, so hey ho lets fleece the customer in other ways.

Also: @doctorow’s deeper and more important point is how much sugar is added to food. Most consumers are morons, and wish to buy into the pathetically absurd and happy world that manipulative advertisers and marketers create. So they’re eating tons of sugar and not noticing.

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