It is Gladwell. What does anyone expect. He was right wing in college and beyond.
http://markcrispinmiller.com/2012/06/dont-let-that-hair-fool-you-malcolm-gladwell-is-a-right-wing-propagandist/
http://www.alternet.org/story/155770/is_malcolm_gladwell_america’s_most_successful_propagandist_and_corporate_shill