There’s a reason why we have so many nonsynonymous, nuanced words in English for forms of theft. Kind of like Arctic people have so many words for “snow”. However, if you want to lump them all together and use the word “Scam” for all of them then I’m not going to get on your case.
If I was your Bro you’d be a federal antitrust prosecutor, and we wouldn’t have such a different view of the meaning of these words.
And by the way, the only reason he could sell so cheaply was because of his illegal accounting.
No, it doesn’t work that way. He wasn’t stealing from investors and the IRS so he could sell cheaper to his customers; he was no Robin Hood. Electronics shops like my father’s had to adjust their business models a bit, but could be competitive without theft. We didn’t have fancy cars like he did.