I doubt that Apple is betraying its current core values, either. Whatever anti-authoritarian California hippie values that informed Silicon Valley’s hacker culture have either been turned into empty marketing husks or disposed with altogether.
They frequently spring the partner on you late in the game, sometimes to hilarious effect. I always think of the all-American conservative capitalist businessman I know who arrived at the venture’s kick-off meeting in Shanghai to discover that his new business partner was the People’s Liberation Army.
