Retractable bed hides in the rafters

I saw this in Dwell. I have long thought this is a great idea - the bed takes up so much space and while it’s great to have a nice bed for sleeping, if you could use the space differently during the day, just seems like the way to go. Unfortunately, it wouldn’t work in my home.

On another note, I already thought he was one of the coolest actors on Mad Men and after seeing the Dwell feature, I am thinking he is just an all around kick ass guy.