Reverse mortgages: subprime's "stealth aftershock" that is costing elderly African-Americans their family homes

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@gracchus

They go for the same casting types as the term insurance company ads do: familiar, reassuring grandfatherly men with grey hair who other old people (the target audience) remember from network TV.

I look forward to Johnny Knoxville commercials pitching to the elderly who grew up in the 90s.

“Today on “Jackass Mortgaging”, I’m taking the biggest risk of my life and signing a reverse mortgage! You’ve lived this long! What do you really have to lose?!”

[L0ki]

@gracchus

familiar, reassuring grandfatherly men with grey hair who other old people (the target audience) remember from network TV.

This is the UK version:

Sun Life Direct - 'Thousands'

Same deal exactly.

But you know - free Parker pen!