Heh, maybe it was regional. I spent the 80’s in Phoenix and the 90’s in Michigan. I was aware of it, but the extent it is now didn’t seem like a thing until the 2000s (when I moved to DC).
Whatever, I’ll be at the Irish bar that day. Margaritas for for St. Pats.
Now I just need to figure out when to celebrate New Years at an empty bar.