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Welcome to the latest fad-of-the year. Unsurprisingly, it will be useful for some companies, a hindrance in others. Why does every new idea get hauled around like Cinderella’s slipper where everybody tries it out without considering whether or not it fits?

For instance, how would this work in a customer service type situation where the demands of clients are not consistent and can’t be predicted–how do you set daily goals for that? And sprints sound like artificial deadlines to increase productivity by increasing stress. Many people do produce more under pressure, but they break faster too.