Either I am not being clear or you misunderstand. My suggestion was to build in a contingent price for a ticket purchaser – say $100 if you use it personally, $1,000 if someone else does (just to throw out some numbers) – whether it’s pay $1000 and get back $900, or pay $100 and get penalized $900 is of no economic consequence.
By having a $1,000 non-use price (the price I’m responsible for if the ticket is invalidly* transferred), the ability of the scalper to make much of a margin is pretty small because if I just sell the ticket, I have to make sure I get all of that contingent liability back. So the scalpers, who have to price in to their model a certain number of tickets they’ll end up eating, are going to be very cautious about buying it (and you, who stand to make very little as the original ticket buyer, are less likely to buy a ticket unless you are sure you are going to use it).
- Again, I assume some means to give the ticket back or pass it to some other “qualified” person (family, etc.)
I’m all for Hamilton’s folks deciding how to price their tickets and arranging their affairs to make it accessible. I’m just saying you need to build in some other means than good intentions to see it happen.