And it was just books, for that matter. Then CDs. My kids are adolescents now, but IIRC it wasn’t until around or after they were born that I might check Amazon for anything else.
(My other recollection is that, in the meantime, Amazon ran the online ordering for Target, Borders and, I think, Toys R Us.)
ETA:
In my office at work there’s a Montgomery Ward personal fridge, still working (but hasn’t been defrosted since before Covid).
Was it a Sears around there that had an indoor mural with the counties of Long Island? Didn’t go there often, but I do remember that.