I have a customer who is interested in getting in on the NFT biz. I hope they are thinking it’s a brief opportunity to print money using their brands, and not something they are going to spend a lot of money building capabilities for.
But the funny thing is they see it as part of a gaming strategy. I can at least get behind virtual goods - it’s a smallish but growing market, and one that doesn’t require the blockchain. Ubisoft doesn’t get it.
