Shepard Fairey's inauguration posters: We the People

Not just you.

In middle school art, one of our projects was to do a four-tone monochromatic self-portrait. This is very similar, except that one of the tones of the blue is actually red.

Sums it up for me as well. He didn’t do anything complex or even novel, but he did something that worked out very well for him. Maybe the effortless style behind HOPE is why it was such a popular image.