Since June 21,000 Texans have died of COVID-19 while refusing a widely available vaccine

Imagine this:

In the face of the demonstrable and catastrophic failure of Texas leadership to reduce mass death there are only a couple of options to maintain a justification for holding leadership roles.

The strategy is really obvious. Lionize and play up the heroics of the dead using language people are already primed to accept by shifting to the apologetics of war (martyrs, heroes, dying for freedom) and then boost the signals of those who are willing to champion this language, and even moreso if those voices are unlikable or idiotic (tribal identity around no-masks/no-vaccines, loud idiots that justify contempt for the countless dead who should have known better, refusal of aid, fear of contemptuous “outsiders”).

And what sucks is this bullshit works over and over again on this whole goddamned country.

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