Small Dutch town invaded by gingers

[anon67050589]

@thomdunn

Last week, a massive swarm of redheads descended upon the unsuspecting village of Tilburg in the Netherlands. The reason for the season was the annual Tilburg Redhead Days Festival, an affinity group gathering for the global minority known as Gingers.

How would the village be “unsuspecting” regarding the event they’re putting on?

ETA: apparently I owe @Rossitude a refreshing beverage!