I’m deeply tempted to add this story to the basic list of links in the Geeks Without Bounds accelerator curriculum as a case study in why protecting data is so important. I’m torn, though, because we work with some folks who might be scandalized by a case study based on a sex toy. On the other hand, it sure does knock the personal privacy issue home.
There is no excuse for gathering non-anonymized data about people’s usage of a sex toy, and the idea that they are doing this without allowing people to opt-in/opt-out is pretty awful. Trust is important in sex and in networked applications.
