Not surprised. No reason was given to spend time there, and it’s a distraction from spending time here.
The whole social media “we need to be everywhere” thing doesn’t work unless you have content everywhere – which either means shadowing everything to everything, or having dedicated staff and preferably dedicated community members prepared to bootstrap each additional site. And even then, unless you have an overwhelming reason WHY you need to spread out, you’re just diluting the community and the brand.
And they didn’t even pretend to have a reason, other than “someone told us we should, and maybe it’ll produce more ad revenue.”
