I think that we are all missing the point here. The most important and impressive thing about this car is that Honda and Sony decided to put a screen where the front grill would be on most cars.
And to have that screen play a trailer for a Spiderman movie.
Because that is the future they are pitching. A future where we will all be watching movie trailers, flipped in our rearview mirrors, on the car behind us in traffic.
ETA: Oh! The provided video is a boring one! I will have to look around and see if I can find one of the truly bonkers ones where they show off their ideas for things that no one wants
ETA: Here we are:
