Agreed. What other full frame interchangeable lens camera can you get for $2000 including lens? The Nikon D610 and Canon 6D are both running around $2500 at the moment (Canadian prices). Yes, the form factor for the A7 seems to put it more in the range of other mirrorless competitors from the likes of Panasonic and Olympus, but really, this seems to be more of a full frame DSLR in a mirrorless body.