The Nikon d600 is $2,096 with lens. (Going from Amazon, so we have a comparable pricing point.) Yes, the 610 was just announced, but if you check Nikon’s product list you’ll see that the 600 is still considered a current product. (And no, I wouldn’t buy a 600 either. Too high a risk of oil on the sensor for me.)
That said, I think the biggest issue I see for this is that the only E-mount full frame lenses currently scheduled to ship are expensive: $800 for the cheapest. (Yes, it’s Zeiss-produced, but it’s still always nice to have a lower-tier lens for the hobbyists. Particularly when the camera’s price puts it into “prosumer” level. And yes, you can use the crop E-mount lenses; but if you’re just using those then why are you buying a full-frame camera?)
Though I admit that my main reason for not being entirely impressed with it is actually that they appear to have removed their in-body image stabilization system and replaced it with an in-lens one. (Which tends to make the lenses bulkier & more expensive to produce, and means you don’t get the benefits of image stabilization with old glass.)
