From here, it looks like it’s designed for backyard ‘camping’ (maybe, like, good for heating up hot chocolate).
Also, compared to other cheaper offerings (it even comes with a fire-starter!), it seems a little, uh, under-powered.
Actually, while I do believe that there are quite a few ‘ideal’ backpacking/camping stoves out there, I’ve yet to come across a cooking kit so good that I’d almost spend any amount for it.