Remember the scene with the lickable wallpaper for nursery walls? “Lick an orange. It tastes like an orange. Lick a pineapple, it tastes like a pineapple. Go ahead, try it! Try some more, the strawberries taste like strawberries! The snozzberries taste like snozzberries!”
I thought that snozzberry was just a silly word that Roald Dahl made-up for the book, but today I learned that in a later book he also used the word snozzberry as a euphemism for penis.